Pakistan Electronic Media Regulatory Authority Ordinance 2007 mandates the authority to prohibit broadcasting or re-broadcasting or distributing any programme or advertisement if it is of the opinion that such particular programme or advertisement is against the ideology of Pakistan or is likely to create hatred among the people or is prejudicial to the maintenance of law and order or is likely to disturb public peace and tranquillity or endangers national security.Electronic Media (Programmes and Advertisements) Code of Conduct Section 14 prohibits the online advertisement of alcoholic beverages, tobacco products, and lotteries. Any online health-related advertisement should receive permission from the federal or provincial government. Section 14 also stipulates that advertisements in the form of subtitles, logos or sliding texts should not exceed a maximum of one-tenth of the whole screen.