OBS_VALUE: There is a duty not to be misleading or incorrect when advertising, but these are general offences prohibited by most unfair competition legislations, thus not deemed to be restrictive.Comparative advertising is regulated.                                    Directive 2010/13/EU of 10 March 2010 Audio-visual Media Services Directive,last amended by Directive 2018/1808, articles article 9(1)(c,d,e,f,g), article 28 ter(2), article 10.  articles 19-26