OBS_VALUE: See also: Directive 2010/13/EU of 10 March 2010 Audio-visual Media Services Directive, articles 19-26. Broadcasted advertising must not exceed 0.5% of daily broadcasting time - the range can be increased up to 2.5% of daily broadcasting time reserved for teleshopping. This does not apply to advertising of sport or cultural events, which together cannot exceed 15% of daily broadcasting time. Advertising time shall not exceed 20% (12 min)/h. Advertising between 19.00  and 22.00 shall not exceed 8 min./h.