OBS_VALUE: On-demand audio-visual media services providers shall promote European works by (1) provision of financial support for the production of European works; (2) highlighting European works in the programme catalogue; (3) highlighting the works that are in correspondence with the features of own production. Note that following the amendments to Directive 2010/13/EU introduced by Directive 2018/1808, EU Member States will be required to ensure that media service providers of on-demand audiovisual media services under their jurisdiction secure at least a 30 % share of European works in their catalogues and ensure prominence of those works. The implementation deadline is September 2020.