OBS_VALUE: The general rules of the Competiton act apply. Besides that, the media law provides specific rules. Article 68 (1) states as follows: Linear audiovisual media service providers with an average annual audience share of at least thirty-five percent, linear radio media service providers, and linear audiovisual and linear radio media service providers with a joint average annual audience share of at least forty percent, any owner of media service providers and any person or undertaking with a qualifying holding in the media service provider’s ownera) may not launch new media services, may not acquire shares in undertakings providing media services, andb) shall take measures in order to increase the diversity of the media market by modifying the media service provision’s programme structure, by increasing the proportion of Hungarian works and programmes prepared by independent programme makers, or in any other way.